Looking Back at Marketing Trends in 2011
There’s no other time of the year like the Christmas holiday season. My favorite thing about this time of the year (regarding marketing) are annual wrap up posts where we get to reminisce about all the...
View ArticleBuilding Authority and Trust with Testimonials
What’s the big deal with testimonials? As a small business, it’s important to recognize that potential customers place a lot of weight on reviews and that they are becoming increasingly influential....
View ArticleGood Rankings but Poor Conversions
“My website is ranking well but where are the customers?” Good rankings don’t really help much when you get no clicks or calls. As complicated as it sounds, there can be many reasons why a website that...
View ArticleTime for Your Semi-Annual Website Audit
Dreading today’s trip to the dentist has lead me to thinking about one thing: what do dental appointments and website audits have in common? They’re both something you should get done at least twice a...
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